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Cedric Shine is a seasoned marketing strategist, writer, and Black Culture enthusiast. Cedric currently serves as the Director of Marketing Platforms & Development for Major League Soccer, focused on growing the youth audience by leveraging new platforms and connecting to cultural touchpoints in an authentic way.

Before joining MLS, Cedric worked on the streaming platform side at both Spotify and YouTube, working on high-profile podcasts and music projects. As a Global Marketing Manager for YouTube Music, Cedric scaled their OOH offerings and built an infrastructure to celebrate cultural moments on & off platform, while amplifying some of the biggest names in music.

Cedric is super excited about the opportunity to honor the legacy of James Baldwin through his work with the La Maison Baldwin Board of Directors. James Baldwin’s work has had a profound impact on Cedric’s life and his understanding of race in America and abroad.

Cedric is a graduate of Temple University with a B.A. in Strategic Organizational Communication. Hailing from Amityville, NY, he now resides in Bloomfield, NJ with his wife & soulmate LaShawn and 2 children, Arya and Caden, they’re all BIGGG Knicks fans!

“What white people have to do is try and find out in their own hearts why it is necessary to have a 'nigger' in the first place, because I'm not a nigger. I'm a man. But if you think I'm a nigger, it means you need it.”
― James Baldwin, I Am Not Your Negro

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